Who invented his famous line “You do what I say”?
Who developed it into a global meme?
Who invented the sound that has become synonymous with TV commercials?
Who designed his latest line of puppets?
Who designs the character models for his commercial displays?
Who made the costumes for the original commercials?
Who made the puppets for the new “The Force Awakens” commercial?
Yes! That’s all very impressive for a company with nothing to sell.
What’s left for consumers to spend the money on?
The company said the new version of the Darth Vader character would sell for $8,500. The only thing missing from the new product is the “You do what I say” commercial — an announcement the company said it will make soon.
To be sure, a lot of the commercial cost could be saved by using existing digital assets. But the new Vader would still look different from anything produced by Disney or others, and it would be harder for fans to find it on the internet.
Fator, in an interview, said the company’s new version of the character won’t be made the same way as the two previous ones, with a few minor changes. The new Vader was designed by Pixar Animation Studios’s design engineers.
Fator said he wanted the product to not only appeal to a younger target market, but to have a “greater” overall effect for advertisers, which has been the primary target at “The Empire Strikes Back.” That movie came out in 1977, 15 years before the new one, and had a broader commercial appeal, and had an expanded theatrical run.
In recent years, many advertisers have started to rethink ads based on what they think fans like, said Adam Zagorski, executive vice president of commercial research firm NPD DisplaySearch. “Once you see Darth Vader — and we think a lot of fans of the new Disney movie will see Darth Vader — how do you make the ad work?”
A new report suggests that most people’s first reaction to the Islamic State (IS, formerly ISIS) was to condemn it or consider doing nothing. “A majority of Americans (64 percent) say they would not do anything to help stop the Islamic State’s rise and occupation of parts of Iraq and Syria. Almost everyone (97 percent) surveyed said they would not support sending American ground troops there,” reports the Center for the Study of Muslim Society at Duke University.
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